Color Theory as a study of the physical aspects of color, color mixing etc. can be seen documented going back to the early 1500's, but it wasn't until the 19th cent... more >> Just as composers understand that sound vibrations assembled in a certain order at certain pitches can evoke emotional reactions when heard, visual artists have known for centuries that presenting colors in certain arrangements can also evoke an emotional reaction when viewed.
Color Theory as a study of the physical aspects of color, color mixing etc. can be seen documented going back to the early 1500's, but it wasn't until the 19th century that we really started looking at the physiological and perceptual responses to color. With the evolution of modern art through the 20th century, stylistic movements such as Fauvism, and the Color Field offshoot of Abstract Expressionism challenged and manipulated color theory with a more creative approach than the traditional 19th century scientific approach. Rothko in particular experimented with with huge areas of colored shapes that were displayed in dimly lit environments to create spiritual meditative environments, Fast forward to the 21st century, the influence of these legendary artists color experiments are now mainstream. We're bombarded with color as an attention grabbing media tool everywhere we look, by every advertiser fighting for our visual attention. "I Dream in Technicolor" consists of four artists that all cleverly use piercing, vivid colors and shapes, 2D and 3D, to transport the viewer into an almost surreal hypnotic technicolor environment, that enthralls and fascinates. All portray a unique new age visual experience that can't help but attract and hold your attention, not an easy exercise in a world where competition for our visual attention is at its toughest ever.